PHL lifestyle brands showcased in Indonesia

The Department of Trade and Industry (DTI) is set to showcase Filipino retail brands at the “Lifestyle Philippines” event on June 10, 2016 at Shangri-La Hotel, Jakarta, Indonesia.

The event includes a fashion show that will feature Karimadon and Rusty Lopez, two iconic brands in the Philippines that have begun to create a following in Indonesia’s fashion-forward clientele market. Other brands that will be featured are Plains and Prints and Cruzzini Barong Tagalog.

Barong Batik, a known fashion innovation for many diplomats and dignitaries will also be exhibited at the said event. It is a fusion of Philippine barong and Indonesian batik designs into one.

Apart from apparel, the event will also feature potential Filipino food products for exports under the Flavor Philippines such as Goldilocks polvoron, Mama Sita’s sauces and mixes, Leslie’s snack products, Destileria Limtuaco’s spirits and liquors, and other artisanal food products such as dried fruits and nuts, jams and marmalade, bottled sardines, and chocolate dipped dried mangoes.

Moreover, hand-woven crafts will be featured under the special section, Woven Chic.  Indigenous textiles from the Philippines, traditional dresses, linens, and modern and traditional pieces of jewelry will be displayed for the Indonesian fashion-oriented consumers.
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Periwinkle opens a store in Jakarta

Citing a report from its commercial office in Jakarta, DTI said that Periwinkle, a high-end maker of children’s goods, opened its first local branch at the Grand Indonesia East Mall. DTI said Periwinkle is also set to open another counter at British department store chain Debenhams at the Senayan City Mall, also in Jakarta.

The Department of Trade and Industry (DTI) said in a statement on Friday that through its commercial offices abroad, it has been urging local fashion retail brands to gain a regional foothold.

“We intend to assist local companies with established brands to expand in the international market by partnering with foreign companies particularly in ASEAN countries, and promote the Philippines as a reliable and competitive source of global fashion retail brands,” DTI Undersecretary Ponciano C. Manalo, Jr. said in the statement.

He added that the DTI provides support through business counseling, business matching and brand promotion via strategic alliances.

Citing a report from its commercial office in Jakarta, DTI said that Periwinkle, a high-end maker of children’s goods, opened its first local branch at the Grand Indonesia East Mall.

DTI said Periwinkle is also set to open another counter at British department store chain Debenhams at the Senayan City Mall, also in Jakarta. In Indonesia, Periwinkle is managed by the Boga Group, a food and beverage and retail group with 100 restaurants and stores in Jakarta, Bandung, Surabaya, Yogyakarta, Medan, Makassar and Bali.

“Periwinkle’s presence in Indonesia is an excellent opportunity for the retail brand to aim for wider regional expansion in light of the AEC (ASEAN Economic Community) 2015. We are optimistic that Periwinkle’s high-quality design will be patronized by Indonesian society, particularly sophisticated mothers who love dressing up their children,” Alma Argayoso, commercial counsellor of the Philippine Trade and Investment Center (PTIC) in Jakarta, said in the statement.

DTI said that the PTIC has been helping Periwinkle to understand the legalities of franchising in Indonesia should it opt to offer franchising. The current set-up only covers imports and licensing by Boga.

“It is a milestone for Periwinkle to be present in Indonesia, Southeast Asia’s largest economy, and being able to share our brand globally,” Periwinkle Owner Allan T. Hao Chin said in the statement.

Apart from Indonesia, Periwinkle products are also available in Canada, the US, and Singapore.