PHL lifestyle brands showcased in Indonesia

The Department of Trade and Industry (DTI) is set to showcase Filipino retail brands at the “Lifestyle Philippines” event on June 10, 2016 at Shangri-La Hotel, Jakarta, Indonesia.

The event includes a fashion show that will feature Karimadon and Rusty Lopez, two iconic brands in the Philippines that have begun to create a following in Indonesia’s fashion-forward clientele market. Other brands that will be featured are Plains and Prints and Cruzzini Barong Tagalog.

Barong Batik, a known fashion innovation for many diplomats and dignitaries will also be exhibited at the said event. It is a fusion of Philippine barong and Indonesian batik designs into one.

Apart from apparel, the event will also feature potential Filipino food products for exports under the Flavor Philippines such as Goldilocks polvoron, Mama Sita’s sauces and mixes, Leslie’s snack products, Destileria Limtuaco’s spirits and liquors, and other artisanal food products such as dried fruits and nuts, jams and marmalade, bottled sardines, and chocolate dipped dried mangoes.

Moreover, hand-woven crafts will be featured under the special section, Woven Chic.  Indigenous textiles from the Philippines, traditional dresses, linens, and modern and traditional pieces of jewelry will be displayed for the Indonesian fashion-oriented consumers.
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Business matching with Korean food companies

DTI-EMB, together with Philippine Trade and Investment Center-Seoul, Department of Tourism (DOT), and the ASEAN-Korea Center, recently held a business matching activity between local food entities and major companies from South Korea at the SMX Convention Center in conjunction with the Madrid Fusion Manila 2016.

The seven Korean food companies interested in sourcing Philippine food products include FF Corporation, Bar Kor, Jinsung FM, Naesung Enterprise Co. Ltd., Nature Food, ILSHINNAPU, and Korea’s biggest fruit company, CJ Cheiljedang.

Featured during the event were different Philippine food and beverage export products from around the country including sauces and condiments of Mama Sita’s, pure sap coco sugar from Cocoro, coffee from Bote Central Inc., calamansi products from nuBlends corporation, peking duck from Maharlika Agro-marine ventures corp, snack food from Universal Robina Corp., baked products from Magic Melt, confectioneries from Monde Nissin, natural sweetener from Suchero, coconut oil from Minola, coco water and coco products from VCO Philippines among others.

Through the assistance of the DTI Regional Offices, about 20 Philippine food companies coming from various regions in the country participated during the said event and a total of 120 Philippine food exporters were able to discuss possible sourcing of products and explore business opportunities through direct supply, distribution, partnership, or joint venture agreements with the Korean delegates.

As part of the business matching activity, a seminar on global competitiveness of food products in the Philippines was also held. Topics on sourcing, packaging technology and gourmet food were presented by respective speakers from South Korea.

The business matching activity generated a total of 118 business meetings from 59 exporting companies and total potential sales of USD195M.

EMB leads outbound mission to Middle East

Philippine delegation of companies in food, pharmaceutical, and personal care products successfully concluded a business mission from 9 to 25 of February to the Middle East through the assistance of DTI-EMB.

Among the countries that are part of the Gulf Cooperation Countries (GCC) that the business mission visited are Kuwait, Kingdom of Saudi Arabia (KSA-Riyadh, Jeddah, Dammam), Bahrain and UAE. The mission aims to fully penetrate the Middle East market.