PHL officials trained on trade negotiations

The Department of Trade and Industry’s Foreign Trade Service Corps (FTSC) in line with World Trade Organization Technical Assistance and Capacity Building (WTO-TACB) program hones Philippine officials’ trade negotiations skills through a week-long course on trade negotiations entitled “Trade Negotiations Simulation Skills” (TNSS) last June 6-10 at the Philippine Trade Training Center, Pasay City.

Participated in by various government officials involved in different trade negotiations, the TNSS was one of the initiatives of Philippine Trade and Investment Center (PTIC) in Geneva, Switzerland which aims to capacitate Philippine representatives when it comes to trade negotiations and dialogues.

The 54 participants from various organizations were divided into 6 teams comprised of a minister and several chief negotiators. Special Trade Representatives of various FTSC posts played the role of a minister while technical experts of key DTI units and line agencies served as chief negotiators. The teams “negotiated” markets access and modalities under goods, agriculture, services and rules.
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PHL lifestyle brands showcased in Indonesia

The Department of Trade and Industry (DTI) is set to showcase Filipino retail brands at the “Lifestyle Philippines” event on June 10, 2016 at Shangri-La Hotel, Jakarta, Indonesia.

The event includes a fashion show that will feature Karimadon and Rusty Lopez, two iconic brands in the Philippines that have begun to create a following in Indonesia’s fashion-forward clientele market. Other brands that will be featured are Plains and Prints and Cruzzini Barong Tagalog.

Barong Batik, a known fashion innovation for many diplomats and dignitaries will also be exhibited at the said event. It is a fusion of Philippine barong and Indonesian batik designs into one.

Apart from apparel, the event will also feature potential Filipino food products for exports under the Flavor Philippines such as Goldilocks polvoron, Mama Sita’s sauces and mixes, Leslie’s snack products, Destileria Limtuaco’s spirits and liquors, and other artisanal food products such as dried fruits and nuts, jams and marmalade, bottled sardines, and chocolate dipped dried mangoes.

Moreover, hand-woven crafts will be featured under the special section, Woven Chic.  Indigenous textiles from the Philippines, traditional dresses, linens, and modern and traditional pieces of jewelry will be displayed for the Indonesian fashion-oriented consumers.

Business matching with Korean food companies

DTI-EMB, together with Philippine Trade and Investment Center-Seoul, Department of Tourism (DOT), and the ASEAN-Korea Center, recently held a business matching activity between local food entities and major companies from South Korea at the SMX Convention Center in conjunction with the Madrid Fusion Manila 2016.

The seven Korean food companies interested in sourcing Philippine food products include FF Corporation, Bar Kor, Jinsung FM, Naesung Enterprise Co. Ltd., Nature Food, ILSHINNAPU, and Korea’s biggest fruit company, CJ Cheiljedang.

Featured during the event were different Philippine food and beverage export products from around the country including sauces and condiments of Mama Sita’s, pure sap coco sugar from Cocoro, coffee from Bote Central Inc., calamansi products from nuBlends corporation, peking duck from Maharlika Agro-marine ventures corp, snack food from Universal Robina Corp., baked products from Magic Melt, confectioneries from Monde Nissin, natural sweetener from Suchero, coconut oil from Minola, coco water and coco products from VCO Philippines among others.

Through the assistance of the DTI Regional Offices, about 20 Philippine food companies coming from various regions in the country participated during the said event and a total of 120 Philippine food exporters were able to discuss possible sourcing of products and explore business opportunities through direct supply, distribution, partnership, or joint venture agreements with the Korean delegates.

As part of the business matching activity, a seminar on global competitiveness of food products in the Philippines was also held. Topics on sourcing, packaging technology and gourmet food were presented by respective speakers from South Korea.

The business matching activity generated a total of 118 business meetings from 59 exporting companies and total potential sales of USD195M.

Periwinkle opens a store in Jakarta

Citing a report from its commercial office in Jakarta, DTI said that Periwinkle, a high-end maker of children’s goods, opened its first local branch at the Grand Indonesia East Mall. DTI said Periwinkle is also set to open another counter at British department store chain Debenhams at the Senayan City Mall, also in Jakarta.

The Department of Trade and Industry (DTI) said in a statement on Friday that through its commercial offices abroad, it has been urging local fashion retail brands to gain a regional foothold.

“We intend to assist local companies with established brands to expand in the international market by partnering with foreign companies particularly in ASEAN countries, and promote the Philippines as a reliable and competitive source of global fashion retail brands,” DTI Undersecretary Ponciano C. Manalo, Jr. said in the statement.

He added that the DTI provides support through business counseling, business matching and brand promotion via strategic alliances.

Citing a report from its commercial office in Jakarta, DTI said that Periwinkle, a high-end maker of children’s goods, opened its first local branch at the Grand Indonesia East Mall.

DTI said Periwinkle is also set to open another counter at British department store chain Debenhams at the Senayan City Mall, also in Jakarta. In Indonesia, Periwinkle is managed by the Boga Group, a food and beverage and retail group with 100 restaurants and stores in Jakarta, Bandung, Surabaya, Yogyakarta, Medan, Makassar and Bali.

“Periwinkle’s presence in Indonesia is an excellent opportunity for the retail brand to aim for wider regional expansion in light of the AEC (ASEAN Economic Community) 2015. We are optimistic that Periwinkle’s high-quality design will be patronized by Indonesian society, particularly sophisticated mothers who love dressing up their children,” Alma Argayoso, commercial counsellor of the Philippine Trade and Investment Center (PTIC) in Jakarta, said in the statement.

DTI said that the PTIC has been helping Periwinkle to understand the legalities of franchising in Indonesia should it opt to offer franchising. The current set-up only covers imports and licensing by Boga.

“It is a milestone for Periwinkle to be present in Indonesia, Southeast Asia’s largest economy, and being able to share our brand globally,” Periwinkle Owner Allan T. Hao Chin said in the statement.

Apart from Indonesia, Periwinkle products are also available in Canada, the US, and Singapore.