PHL lifestyle brands showcased in Indonesia

The Department of Trade and Industry (DTI) is set to showcase Filipino retail brands at the “Lifestyle Philippines” event on June 10, 2016 at Shangri-La Hotel, Jakarta, Indonesia.

The event includes a fashion show that will feature Karimadon and Rusty Lopez, two iconic brands in the Philippines that have begun to create a following in Indonesia’s fashion-forward clientele market. Other brands that will be featured are Plains and Prints and Cruzzini Barong Tagalog.

Barong Batik, a known fashion innovation for many diplomats and dignitaries will also be exhibited at the said event. It is a fusion of Philippine barong and Indonesian batik designs into one.

Apart from apparel, the event will also feature potential Filipino food products for exports under the Flavor Philippines such as Goldilocks polvoron, Mama Sita’s sauces and mixes, Leslie’s snack products, Destileria Limtuaco’s spirits and liquors, and other artisanal food products such as dried fruits and nuts, jams and marmalade, bottled sardines, and chocolate dipped dried mangoes.

Moreover, hand-woven crafts will be featured under the special section, Woven Chic.  Indigenous textiles from the Philippines, traditional dresses, linens, and modern and traditional pieces of jewelry will be displayed for the Indonesian fashion-oriented consumers.

PHL participates in CeBIT

The Philippines is further sustaining its position as a mature regional hub for information technology and business process management (IT-BPM) as the country’s major industry players recently highlighted the Philippines as a viable investment location for IT-BPM and showcased the competencies and proven track record of the Filipino workforce in delivering world-class services during the CeBIT Fair in Hannover, Germany recently.

IT-BPM is currently the fastest growing industry in the country.  In 2015, IT-BPM industry reached $22 billion in revenue, generating around 1.2 million full-time employees. For 2016, the IT-BPM industry is eyeing to surpass the revenue figures earned in 2015 and targets $25 billion in revenue and 1.3 million direct employment opportunities.

CeBIT, a German language acronym for Centrum für Büroautomation, Informationstechnologie und Telekommunikation, is a sought-after global trade fair and event to promote IT services.  The Hannover edition is one of the most prominent conventions and attracts the most number of visitors and exhibitors.  Over the years, CeBIT has become an important platform for ICT companies from different parts of the regions to explore partnerships and exchange expertise through exhibitions, global conferences, and networking events.  In 2016, the fair attracted 100,000 visitors with over 3,300 exhibitor companies from 70 countries.

Over 70 meetings / business queries were facilitated on site. The delegation generated interests in the form of outsourcing possibilities and potential inbound visits in PH, as well as collaboration work with European company leads and industry associations.

After CEBIT, the delegation proceeded to Berlin for the conduct of Business Forum, as well as to hold company meetings and networking receptions.

The forum was followed by a Networking Luncheon, hosted by Amb. Thomeczek, for the promotion of global in-house centers / shared service centers in PH.  This was attended by the testimonial speakers during the forum, executives of the German Outsourcing Association and the Association of German Banks.